Release more reach

The world is big. Make sure to maximize the reach into your market. Think outside. Your marcom efforts only target a selective portion of the market. Partner with institutes, or independent platforms (such as UL PROSPECTOR). These platforms can create new leads outside of your current customer base, use e.g. promotion or webinars. Do not…

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B2B Top Line Strategy – 7 elements

On their site Agiliron.com share 7 relevant Top Line Strategy elements; 7 elements of a top line strategy that support robust growth: 1. Tap Growth Opportunities Before your Competitors The ideal growth strategy is exploring opportunities that have very little or no competition. Go where no business has gone before. While this is as difficult…

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Single vs multi brand strategy

An organization is very much linked to it’s core brand. In order to facilitate express sales growth, through an aggressive short term campaign, it is recommended to operate at least one secondary “outlet” brand. The second brand allows you to gain short term growth, and capture additional market share, without diluting your core brand. A…

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Why HINEKEN?

That’s easy, d’Hooghe was too difficult. And we love to pay homage to the world’s best B2C brand guru Freddy. The genious who decided to “tilt” the letters “e” in HEINEKEN. @HINEKEN #HINEKEN