As a CEO, you must understand that many corporate workers are unaware of their organization’s big-picture corporate strategy. In fact, a 2005 Harvard Business School research study found that “95% of a company’s employees are unaware of, or do not understand, its strategy.” This lack of understanding can adversely impact businesses – the same study found that “if the employees who are closest to customers and who operate processes that create value are unaware of the strategy, they surely cannot help the organization implement it effectively.”
As one might expect, people who understand how their own tasks contribute to the overall strategy of the firm for which they work often perform better than those who do not. Of course, complex strategy documents can confuse people – so the best CEOs keep their strategy documents simple, short, and to the point. A one-pager is usually ideal.