Apple CEO Tim Cook Applies Three Persuasive Communication Techniques To Answer Tough Questions – Forbes, Carmine Gallo

Excerpt from Forbes article by Carmine Gallo; 1. Use a simple three-part story structure. Cramer asked Cook to make the case for Apple’s stock, which had fallen about 4% since the first of the year. Cook immediately took control of the narrative and shifted the story away from the stock price which, as he correctly points…