Apple CEO Tim Cook Applies Three Persuasive Communication Techniques To Answer Tough Questions – Forbes, Carmine Gallo

Excerpt from Forbes article by Carmine Gallo; 1. Use a simple three-part story structure. Cramer asked Cook to make the case for Apple’s stock, which had fallen about 4% since the first of the year. Cook immediately took control of the narrative and shifted the story away from the stock price which, as he correctly points…

growth mindset & the t-shape

HBR article Paul A. O’KeefeCarol DweckGreg Walton SEPTEMBER 10, 2018 Some people lean more toward the view that interests are inherent in a person, simply waiting to be awakened or found — this is what we call a fixed mindset of interest. Others lean more toward the view that interests can be developed and that,…

Gucci has a “shadow committee” of millennial advisers

WRITTEN BY MARC BAIN OBSESSION FASHION OCTOBER 25, 2017 Italian luxury house Gucci has had a remarkable turnaround since the start of 2015. That was when Alessandro Michele was unexpectedly named the brand’s creative director, proceeding to change the entire look and feel of Gucci. It’s also when Marco Bizzarri, who was previously the CEO of Bottega Veneta and then…