How BOSE stays the boss of sound

Most HINEKEN members own BOSE products, and the noise cancellation head sets have become an essential travel companion. In our hero powered network we wondered “How does BOSE maintain it’s leadership position and continues to develop great products?”. Here are some clues we found; BOSE website; “But maybe the most important principle we live by…

Single vs multi brand strategy

An organization is very much linked to it’s core brand. In order to facilitate express sales growth, through an aggressive short term campaign, it is recommended to operate at least one secondary “outlet” brand. The second brand allows you to gain short term growth, and capture additional market share, without diluting your core brand. A…

Why HINEKEN?

That’s easy, d’Hooghe was too difficult. And we love to pay homage to the world’s best B2C brand guru Freddy. The genious who decided to “tilt” the letters “e” in HEINEKEN. @HINEKEN #HINEKEN

Start with Who!

OUTNR. member Andy Mosmans shares his view on what drives success; Recently I read a very interesting article on Medium from Michel Bachmann, with the title ‘Start with Who’. It is off course a reaction to one of the most popular TED Talks of Simon Sinek in which he encourages people to ‘Start with Why’. That is, leaders…