Money is not the most important thing in the world. But a solid #salary sure as hell helps, and you deserve a fair compensation for your efforts. SalaryBar offers a detailed, unbiased salary benchmark. We combine the most extensive algorithm in the market, with the human touch of our SalaryBar tenders. The only data we’ll never…
Tag: branding
How BOSE stays the boss of sound
Most HINEKEN members own BOSE products, and the noise cancellation head sets have become an essential travel companion. In our hero powered network we wondered “How does BOSE maintain it’s leadership position and continues to develop great products?”. Here are some clues we found; BOSE website; “But maybe the most important principle we live by…
Living and working in Dubai – Siegrid Althuizen, CEO of Skyne
Living and working in Dubai Siegrid Althuizen is CEO of Skyne creative visionaries. The Dutch company is based in the prestigious design center of the Middle East, Dubai Design District (D3). She has extensive experience in the media and was responsible for growth and innovation within this sector in the Netherlands and other European countries….
Single vs multi brand strategy
An organization is very much linked to it’s core brand. In order to facilitate express sales growth, through an aggressive short term campaign, it is recommended to operate at least one secondary “outlet” brand. The second brand allows you to gain short term growth, and capture additional market share, without diluting your core brand. A…
Why HINEKEN?
That’s easy, d’Hooghe was too difficult. And we love to pay homage to the world’s best B2C brand guru Freddy. The genious who decided to “tilt” the letters “e” in HEINEKEN. @HINEKEN #HINEKEN
NIKE – one of the HINEKEN hero brands
NIKE is still true to it’s roots, to make people better athletes; no matter if you’re the MBA top player, the NFL quarterback of the super bowl final or a jogger who loves a sunday morning run in the woods. HINEKEN loves the NIKE brand, and we love people energized by the emotion of the…