Most HINEKEN members own BOSE products, and the noise cancellation head sets have become an essential travel companion. In our hero powered network we wondered “How does BOSE maintain it’s leadership position and continues to develop great products?”. Here are some clues we found; BOSE website; “But maybe the most important principle we live by…
Tag: branding
Living and working in Dubai – Siegrid Althuizen, CEO of Skyne
Living and working in Dubai Siegrid Althuizen is CEO of Skyne creative visionaries. The Dutch company is based in the prestigious design center of the Middle East, Dubai Design District (D3). She has extensive experience in the media and was responsible for growth and innovation within this sector in the Netherlands and other European countries….
Single vs multi brand strategy
An organization is very much linked to it’s core brand. In order to facilitate express sales growth, through an aggressive short term campaign, it is recommended to operate at least one secondary “outlet” brand. The second brand allows you to gain short term growth, and capture additional market share, without diluting your core brand. A…
Why HINEKEN?
That’s easy, d’Hooghe was too difficult. And we love to pay homage to the world’s best B2C brand guru Freddy. The genious who decided to “tilt” the letters “e” in HEINEKEN. @HINEKEN #HINEKEN
NIKE – one of the HINEKEN hero brands
NIKE is still true to it’s roots, to make people better athletes; no matter if you’re the MBA top player, the NFL quarterback of the super bowl final or a jogger who loves a sunday morning run in the woods. HINEKEN loves the NIKE brand, and we love people energized by the emotion of the…
Start with Who!
OUTNR. member Andy Mosmans shares his view on what drives success; Recently I read a very interesting article on Medium from Michel Bachmann, with the title ‘Start with Who’. It is off course a reaction to one of the most popular TED Talks of Simon Sinek in which he encourages people to ‘Start with Why’. That is, leaders…