Speaking is no longer a soft skill

“If an entrepreneur can’t tell a convincing story, I’m not investing. You call it soft. I call it fundamental.” Warren Buffett would agree. Whenever Buffett is asked about the one most valuable skill that anyone can build today, he says public speaking. He even puts a value on it, “The one easy way to become worth 50 percent…

Apple CEO Tim Cook Applies Three Persuasive Communication Techniques To Answer Tough Questions – Forbes, Carmine Gallo

Excerpt from Forbes article by Carmine Gallo; 1. Use a simple three-part story structure. Cramer asked Cook to make the case for Apple’s stock, which had fallen about 4% since the first of the year. Cook immediately took control of the narrative and shifted the story away from the stock price which, as he correctly points…