Single vs multi brand strategy

An organization is very much linked to it’s core brand. In order to facilitate express sales growth, through an aggressive short term campaign, it is recommended to operate at least one secondary “outlet” brand. The second brand allows you to gain short term growth, and capture additional market share, without diluting your core brand. A…

Joost d’Hooghe

speed customers change sales automotive team global culture family data improve loyal win decisions grow relationships modesty B2B executive red market positive   Joost d’Hooghe – I am a strong believer of using positive energy and personal relationships to build lasting commercial partnerships. Applying a 90-10, “getting things done” approach. My ambition is to build strategic alliances…